Attention: Marketers, Advertising Agencies, Portals, Online and Offline Retailers, Large Corporations and SMEs and Financial Analysts.
The Local Online Advertising report analyzes the burgeoning growth of local online ads, and why paid search is the driving factor behind it.
Just as paid search contributes over 40% to the total US online ad spending market, so it is for local online advertising, where paid search provides over 55% of the local total. These are notable figures, especially when you factor in the relative immaturity of the local search market.
But make no mistake, the boom has not hit yet. Even when local online ad spending jumps by nearly 53% next year to $2.0 billion, that will make it not quite 10% of the 2007 estimate of $20.3 billion for total online advertising.
Key questions the "Local Online Advertising" report answers:
- When will local online advertising become a significant channel for national advertisers?
- Among web advertisers, who will be the biggest players in local online advertising?
- Where does local online advertising fit in the overall advertising picture?
- How can paid search become more effective for SMBs in local markets?
- Can the US newspaper industry use the Internet to regain advertising relevance?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Local Online Advertising report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business, marketing and advertising decisions for the future.
Source: http://www.emarketer.com/Reports/All/Ad_local_jul06.aspx
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