Friday, December 29, 2006

Flaws Are Detected in Microsoft’s Vista

Microsoft has spent millions branding its new Vista operating system as the most secure product it has ever produced.

Published: December 25, 2006

SAN FRANCISCO, Dec. 24 — Microsoft is facing an early crisis of confidence in the quality of its Windows Vista operating system as computer security researchers and hackers have begun to find potentially serious flaws in the system that was released to corporate customers late last month.

On Dec. 15, a Russian programmer posted a description of a flaw that makes it possible to increase a user’s privileges on all of the company’s recent operating systems, including Vista. And over the weekend a Silicon Valley computer security firm said it had notified Microsoft that it had also found that flaw, as well as five other vulnerabilities, including one serious error in the software code underlying the company’s new Internet Explorer 7 browser.

The browser flaw is particularly troubling because it potentially means that Web users could become infected with malicious software simply by visiting a booby-trapped site. That would make it possible for an attacker to inject rogue software into the Vista-based computer, according to executives at Determina, a company based in Redwood City, Calif., that sells software intended to protect against operating system and other vulnerabilities.

Determina is part of a small industry of companies that routinely pore over the technical details of software applications and operating systems looking for flaws. When flaws in Microsoft products are found they are reported to the software maker, which then produces fixes called patches. Microsoft has built technology into its recent operating systems that makes it possible for the company to fix its software automatically via the Internet.

Despite Microsoft assertions about the improved reliability of Vista, many in the industry are taking a wait-and-see approach. Microsoft’s previous operating system, Windows XP, required two “service packs” issued over a number of years to substantially improve security, and new flaws are still routinely discovered by outside researchers.

On Friday, a Microsoft executive posted a comment on a company security information Web site stating the company was “closely monitoring” the vulnerability described by the Russian Web site. It permits the privileges of a standard user account in Vista and other versions of Windows to be increased, permitting control of all of the operations of the computer. In Unix and modern Windows systems, users are restricted in the functions they can perform, and complete power is restricted to certain administrative accounts.

“Currently we have not observed any public exploitation or attack activity regarding this issue,” wrote Mike Reavey, operations manager of the Microsoft Security Response Center. “While I know this is a vulnerability that impacts Windows Vista, I still have every confidence that Windows Vista is our most secure platform to date.”

On Saturday, Nicole Miller, a Microsoft spokeswoman, said the company was also investigating the reported browser flaw and that it was not aware of any attacks attempting to use the vulnerability.

Microsoft has spent millions branding the Vista operating system as the most secure product it has produced, and it is counting on Vista to help turn the tide against a wave of software attacks now plaguing Windows-based computers.

Vista is critical to Microsoft’s reputation. Despite an almost four-and-half-year campaign on the part of the company, and the best efforts of the computer security industry, the threat from harmful computer software continues to grow. Criminal attacks now range from programs that steal information from home and corporate PCs to growing armies of slave computers that are wreaking havoc on the commercial Internet.

Although Vista, which will be available on consumer PCs early next year, has been extensively tested, it is only now being exposed to the challenges of the open Internet.

“I don’t think people should become complacent,” said Nand Mulchandani, a vice president at Determina. “When vendors say a program has been completely rewritten, it doesn’t mean that it’s more secure from the get-go. My expectation is we will see a whole rash of Vista bugs show up in six months or a year.”

The Determina executives said that by itself, the browser flaw that was reported to Microsoft could permit damage like the theft of password information and the attack of other computers.

However, one of the principal security advances of Internet Explorer 7 is a software “sandbox” that is intended to limit damage even if a malicious program is able to subvert the operation of the browser. That should limit the ability of any attacker to reach other parts of the Vista operating system, or to overwrite files.

However, when coupled with the ability of the first flaw that permits the change in account privileges, it might then be possible to circumvent the sandbox controls, said Alexander Sotirov, a Determina security researcher. In that case it would make it possible to alter files and potentially permanently infect a target computer. This kind of attack has yet to be proved, he acknowledged.

The Determina researchers said they had notified Microsoft of four other flaws they had discovered, including a bug that would make it possible for an attacker to repeatedly disable a Microsoft Exchange mail server simply by sending the program an infected e-mail message.

Last week, the chief technology officer of Trend Micro, a computer security firm in Tokyo, told several computer news Web sites that he had discovered an offer on an underground computer discussion forum to sell information about a security flaw in Windows Vista for $50,000. Over the weekend a spokesman for Trend Micro said that the company had not obtained the information, and as a result could not confirm the authenticity of the offer.

Many computer security companies say that there is a lively underground market for information that would permit attackers to break in to systems via the Internet.


Source: http://www.nytimes.com/2006/12/25/technology/25vista.html?_r=1&th&emc=th&oref=slogin

Thursday, December 28, 2006

Search Engine Marketing 101

Search marketing 101

Advertising Age has released a detailed PDF called the Search Marketing Fact Pack 2006 that promises to explain the complex realms of search engine optimization and keyword bidding, to the everyday advertising professional. Advertising Age (free registration)

Source: http://www.smartbrief.com/

Marketers Flout Craigslist Rules to Promote Wares

Source: http://www.clickz.com/showPage.html?page=3624306

Marketers Flout Craigslist Rules to Promote Wares
› › › ClickZ News

By Kate Kaye | December 27, 2006

A syndicated article providing guidance on marketing via free classifieds site Craigslist has been making the rounds on various business-oriented Web sites lately. Still, there's no doubt the practice is controversial, particularly when advertisers disregard the site's strict code of conduct. In fact, it's difficult to get some advertisers who post to Craigslist to even acknowledge their use of the tactic on the record.

"[Craigslist] gives you a lot of exposure out there," said one small businessman interviewed for this story who preferred to remain anonymous. The furniture seller said his ad posts have gotten "flagged," or marked as possible spam or illegal postings, but he doesn't blame everyday users for flagging them. "Mainly it's companies out there; they don't like the way you're advertising," he continued, pointing to his competitors as the whistle-blowing culprits.

Browse the "for sale" section of Craigslist, and you're bound to find more than just the average Joe looking to unload that extra video game console or used baby crib. Several online sellers, affiliate marketing sites and local mom and pop shops are there, too, even if they're not really supposed to be.

"Watch Streaming TV on Your Computer: over 2000+ Channels," boasts the subject line of a post added several times to the for sale area of Craigslist's New York site. The text post linked to a Web page where streaming TV software can be downloaded for $24.95.

"I have a few Airline Tickets remaining for $44 each way. Most dates available. Check it out here," reads a cryptic post linking to Travel By Deals, a site laden with Google AdSense text ads, display ads for Priceline and Lowfares.com and snippets of travel-related news articles, making it appear to have been set up for affiliate marketing purposes.

One Viagra purveyor made a preemptive argument in a post submitted yesterday: "This is to help the Criagslist [sic] Community. Why flag?" The post had been flagged and stricken from the site a couple hours after this reporter first discovered it. This displays the dedication of the site's user community, people some believe could become disillusioned by the scourge of commercial posts on the site.

The classifieds site warns users that commercial posts are subject to removal if placed in sections other than the "services offered" area. Its terms of use require that users not post content "that constitutes or contains 'affiliate marketing,'…that constitutes or contains any form of advertising or solicitation if: posted in areas of the craigslist sites which are not designated for such purposes…[or] that includes links to commercial services or web sites, except as allowed in 'services.'"

Considering the availability of automated Craigslist ad posting software and even a book dedicated to marketing goods and services through Craigslist, it's no wonder some advertisers are flouting the regulations.

George Berz buys Google AdWords ads to promote AdBomber, software he wrote to expedite his own Craigslist postings pushing his site-building services. Berz, who told ClickZ News the modifiable open source software brings in "a few extra bucks," admits AdBomber appeals to "greedy spammers." In fact, a Google search for "Craigslist spam" results in a sponsored link for the software which reads, "Automate your craigslist postings posts like a slave - see video."

Because the software must be altered to automate multiple ad postings at once, said Berz, "that's how I can have my peace with the world."

Craigslist, which has a reputation as a beacon of social responsibility and non-profit-driven Web purity, happens to employ the peace symbol as its logo. The company has not contacted Berz regarding his software product. Craigslist did not respond to a ClickZ inquiry in time for this article's publication.

Google Desktop - yet another security frightener.

Security Insight

Source: http://www.techworld.com/security/features/index.cfm?featureid=3066&pagtype=all

December 28, 06

Google Desktop - yet another security frightener.

Don't assume that a desktop image won't change for the worse behind your back.

By C.J. Kelly, Computerworld

My state agency's intrusion- detection systems were showing some undesirable activity on our network. Upon investigation, we found that several desktop systems were communicating with Google via Google Desktop. I ran a network security scan and found at least 50 computers set up to do this. How was that possible?

All 50 were new Dell machines. I called down to the lab where desktop system images are created. A tech answered, and I asked him if he knew why Google Desktop was installed on the new systems. "Yes," he said. "The new Dell systems came with it installed. We thought it was a useful tool, so we included it in our standard image."

The question that immediately reverberated in my head was, Why weren't the security implications considered? What I said was, "This is a security problem for us, and we have to uninstall it as soon as possible. I'll put together a meeting."

The good news is that I caught this security lapse before all agency desktops were replaced in our current system refresh. In fact, since desktops are being replaced about 50 at a time, I had caught it pretty early. The realisation that the problem could have been worse cheered me up a bit.

Admittedly, the person who decided to leave Google Desktop on the new computers had no reason to suspect that the program could cause a serious security vulnerability. The root of the problem lay in our quality assurance processes. And that means that if I was going to be irritated at anyone, it would have to be me.

I am in charge of all IT processes and had failed to make sure that we had a certification process for new systems. I was focused on auditing the environment. And in the meantime, I made assumptions - one of the surest ways to get myself into trouble. I assumed that the image had not changed. I assumed it would not change. I assumed I would be asked before someone made a change. No way around it, this was my fault.

Several staffers came knocking at my door, having heard about the situation and wanting to know why it was a big deal. I printed out some articles on Google Desktop for their edification. I had filed in my brain the factoid "Google Desktop = security vulnerability" at least a year ago.

But apparently, my staffers don't read the security news. I don't want to make them do that; they work hard as it is. But I wondered whether I should put together for them highlights of the latest in security vulnerabilities on a weekly or monthly basis to prevent this kind of thing from happening again.

So, what is the big deal about Google Desktop? At Google's desktop.google.com site, it says, "Google Desktop gives you easy access to information on your computer and from the Web. It's a desktop search application that provides full text search over your e-mail, files, music, photos, chats, Gmail, Web pages that you've viewed and more." That all sounds pretty good? But, read on:

"Removing deleted files from search results - Some users like the fact that Google Desktop saves cached versions of deleted files in case they need to retrieve them. But we know this isn't for everyone. Don't want to see deleted files in your search results? Just enable the 'remove deleted items' option in your Desktop preferences."

In and of itself, this isn't scary (even though the option should be disabled by default -- in Windows, you can always retrieve deleted files if you have the right utilities). So far, we have an application that indexes everything on our users' computers so they can search them and find information quickly. That is a totally cool feature in an age when we are inundated with so much information we can't think straight. But there's more:

"Search Across Computers enables you to search your documents and viewed Web pages across all your computers. For example, you can find files you edited on your desktop from your laptop. To activate this feature, you will need a Google Account (the same log-in you use for Gmail, Orkut or other Google services). Files accessed on your computer after you enable Search Across Computers will be searchable from your other computers.

"To search your other computers, you must also install Google Desktop on them, as well as enable the Search Across Computers preference using the same Google Account on each one.

"In order to share your indexed files between your computers, we securely transmit this content to Google Desktop servers located at Google. This is necessary, for example, if one of your computers is turned off or otherwise offline when new or updated items are indexed on another of your machines. We store this data temporarily on Google Desktop servers and automatically delete older files, and your data is never accessible by anyone doing a Google search."

The italics are mine, although you probably could spot the security problem on your own. The good news is that this feature isn't enabled by default. If it were, there would be hell to pay. It would allow our users who have Google Desktop and Gmail accounts to share data across the Google servers and wherever else they happened to log into a computer - and that could include data protected under the Health Insurance Portability and Accountability Act.

As it turns out, only one of our users had a Gmail account, and the Search Across Computers feature had not been enabled. But when I think about the thousands of computers using this feature and the quantity of data being cached by Google, I get the creeps.

Tuesday, December 26, 2006

Fine-Tuning Local Search

Source: http://www.businessweek.com/smallbiz/content/dec2006/sb20061226_633901.htm

Fine-Tuning Local Search


Small businesses may soon be able to target their online ads to prospective customers who are within a few blocks of their shops

by Jeffrey Gangemi

Karl Murphy, president and co-owner of Carolina Auto Spa, a car wash and automotive detailer with two locations outside Raleigh, N.C., says his business depends on impulse decisions—no one makes an appointment to wash a car. So the company's entire $4,000 to $5,000 monthly advertising budget is devoted to inspiring high-income prospects in the immediate vicinity to pull in and drop some coin. "Car washes live or die within a five-mile radius. If you put a [compass] and draw around my site, that's where I advertise," says Murphy. "My best friends 24 miles away won't wash at my car wash—and I'd let them do it for free."

A few months ago, Murphy started spending about $300 a month on Google (GOOG) and Yahoo! (YHOO) pay-per-click advertising. Murphy says the pay-per-click model works reasonably well for his business but it "would be much better if it had more specificity of location." That way, Murphy says he could target more of the impulse purchasers—real estate agents and other "wired" professionals—who may not live in his area but are there for business with time to kill between appointments.

Skyhook Wireless, a small technology company in Boston, is working to target those kinds of prospective customers with a new software tool that—through partnerships with big search engines—will allow advertisers to restrict their ads to Web surfers who happen to be in the neighborhood. The company, which has mapped the 100 biggest U.S. cities, has pioneered a location technology that determines the latitude and longitude of any device with a Wi-Fi antenna, triangulating the location of individual PCs (and eventually other wireless devices), allowing ads to be served within a specific target area.

Bringing It to Small Biz

Skyhook's mapping currently covers 70% of the U.S. Its first location-based Internet search toolbar, called Loki, pinpoints users' locations and uses that information to present services and content that are geographically relevant.

At the moment, the service is geared toward consumers, but Skyhook is working to get its technology adopted by handset makers and major search engines. If they do, it could be a boon for small businesses, because it would mean they could get bigger bang for their online advertising buck. Right now, only about 5% of small and medium-size businesses are using paid search, according to consulting firm The Kelsey Group.

To bring more of the multibillion-dollar small-business advertising market online, Skyhook is working on relationships with Yahoo and Google, and the improved local search made possible through its technology will start to be available to small business over the next 6 to 12 months, says Ted Morgan, the company's founder and chief executive.

While the big search engines have been targeting some pay ads (not search results) for the past year or two, and can often limit search results by city or metropolitan area, they cannot limit ads to users within 5 or 10 blocks of the merchant (see BusinessWeek.com, Spring, 2006, "Search That Works"). With Skyhook technology, they could offer block-by-block control over online advertising so only people within a quarter-mile of a store would see those ads.

Unmet Challenges

Normally, pay-per-click advertising results in a 0.5% click-through rate, but with the help of Skyhook's technology, that rate rises to 4% to 5%, according to Morgan. He's sure the improvement will lure more small-business owners online. "It's going to make more local retail businesses do more effective—and therefore more—advertising online," says Murphy.

The Skyhook technology isn't a cure-all. Small businesses still often have a lot of trouble getting up and running online and maintaining an effective marketing campaign (see BusinessWeek.com, 9/5/06, "Secrets of Online Business Success"). "The challenge for them is how to get from where they are to the Internet—that's what Skyhook doesn't really solve for them," says Greg Sterling, principal of San Francisco tech consulting firm Sterling Market Intelligence (see BusinessWeek.com, 6/21/06, "Building a Web Presence on the Cheap").

But at the very least, small-business owners will be able to feel more confident that they're getting the same bang for their online advertising buck as big companies. "Local restaurants, bars, car washes, health clubs—all those folks have been reluctant to advertise on the Internet. But if they have the tools to just advertise around them, they can see the benefits that the big retailers and franchises have been using for years," says Morgan.

Gangemi is a reporter for BusinessWeek.com in New York.

Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally

Source: http://www.nytimes.com/2006/12/25/technology/25ecom.html?_r=1&oref=slogin

Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally


Published: December 25, 2006

MEDIA executives and investors get a pleasant neck ache from watching the skyward path of online advertising revenues. But for those who have to pay for advertising, the trend is bringing some anxiety.

Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise the prices of ads sharply.

“Everybody’s excited about online advertising,” said Mark Vadon, chief executive of the online jeweler Blue Nile. “But the rates keep going up and up and up.”

Joanne Bradford, MSN’s corporate vice president and chief media officer, would not specify the extent to which her site will raise prices next year, but she said that during the last two years “there’s been unbelievable price pressure.”

For instance, Ms. Bradford said that for the front pages of some popular MSN sections, prices rose tenfold. “That settled down quite a bit, and now we’re starting to see price pressure more evenly spread across the network,” she said.

According to Greg Stuart, chief executive of the Interactive Advertising Bureau, an industry group that represents online media companies, there are no reliable statistics on average advertising rates, in part because advertising agencies often negotiate special rates with publishers and keep those deals close to the vest. “Rates are going up, but effectiveness is going up too,” he said, suggesting consumers were now more likely to make a purchase or request additional information than in previous years.

Online advertising revenues are expected to grow by 31 percent to $16.4 billion this year, according to a report by eMarketer, an Internet consultancy. That spending represents 6 percent of the overall advertising market. Revenues for 2007, eMarketer said, would most likely rise 19 percent, to $19.5 billion.

But rates are expected to grow at a far lower rate, said Greg Smith, chief operating officer of Neo@Ogilvy, North America, an interactive advertising agency that serves clients like Allstate and Cisco Systems. In popular categories like autos, health, finance and travel, Mr. Smith said, “rates will creep up, whether it’s on Yahoo Health or MSN’s auto sites, since places like that always perform very well.”

Mr. Vadon said the same irrational spending that fueled the rise in online advertising during the dot-com boom was at work now.

“In 1999 it was a rush of venture money that did it. Today you’ve got a rush of corporate money,” he said. “And everyone says the Internet’s great because you can measure everything and track results, but a lot of people don’t measure everything.”

Rates for ads on video sites, which are attracting marketers as users stampede toward online videos, have actually shown signs of dropping, said Jordan Bitterman, vice president and media director for Digitas, an online marketing agency. Publishers are offering so many video advertising spots on their Web pages that they are outpacing demand, he said.

Mr. Bitterman agreed that rates on certain pages of popular portals and other sites have risen significantly, particularly in recent months, but he disputed the notion that rates are rising across the board. Many publishers still have “10, 20, 30 percent inventory that doesn’t get sold out, and you can still get a lot of great efficiencies there,” he said.

That is precisely the strategy employed by Matt Coffin, chief executive of LowerMyBills.com, a financial services company owned by Experian. Mr. Coffin said that on publisher pages that attract a general readership, as opposed to readers of a specific demographic, rates have actually dropped.

“We’re a very broad-based advertiser, so we’re able to make things like that work,” Mr. Coffin said. “For other people it doesn’t work to advertise that broadly.”

Not every publisher has an abundance of unsold inventory, of course. According to an online industry executive who asked not to be named to protect business relationships, “for some sites the big focus is to not look like they’re raising prices too fast. They’re 100 percent sold out.”

Ms. Bradford from MSN said that one factor keeping prices down was competition from traditional publishers, who were packaging offline and online advertising more effectively. “We used to not have to compete with them to sell our entry points in different categories; now we do,” she said, referring to the home pages of popular editorial sections.

An increase in inventory is also helping. Ms. Bradford said MSN “is way ahead” of its goal to increase the number of pages viewed by visitors, thanks partly to a new “Men’s Lifestyle” section and other content it has added to other sections.

Meanwhile, rates to advertise on pages linked to searches, a category that eMarketer said would represent 42.5 percent of all online advertising revenue next year, are rising but only marginally. According to Fathom Online, a search engine marketing firm, advertisers paid, on average, $1.44 each time someone clicked on their ad in the third quarter of 2005. For the same period this year, the rate was $1.48.

Mr. Coffin, of LowerMyBills.com, said Google and Yahoo have made it easier for companies like his to buy ads alongside the results of millions of search terms, rather than just the obvious ones like “debt consolidation.” Accordingly, he said, rates for ads that appear alongside results of more obscure search terms, like “electric bill reduce,” have risen.

Online advertising still accounts for only a small fraction of overall advertising revenue partly because the big brand advertisers, like consumer goods companies, have not yet shifted a significant amount of spending to Web outlets.

“Every year people say ‘Oooh, brand advertising is going to take over the Web and prices will go through the roof,’ but that just hasn’t happened,” Mr. Coffin said. “They will get there, but nothing ever happens as fast as you’d like.”

Ms. Bradford said that for her site at least, 2007 could yield significant gains on that front. “Every marketer I’ve spoken with is saying that in the next calendar year they’ll increase their budgets by 15 to 30 percent, even the C.P.G.’s,” she said, referring to consumer packaged goods companies like Procter & Gamble and Unilever. “If they spend even close to that, we’ll all have a great Christmas next year.”

Wednesday, December 20, 2006

Google Finally Explains Quality Score

Source: http://www.marketingvox.com/archives/2006/12/20/google-finally-explains-quality-score/

Google on Tuesday issued a clarification and extensive explanations regarding its Quality Score - used to calculate an advertiser's minimum bid.

The previously vague guidelines now instruct advertisers on how they can improve their quality scores, writes MediaPost. Google incorporated quality scores last year based on prior ad performance and this summer refined its methodology by taking into account landing-page quality.

A new Ad Quality and Performance section in the Help Center offers a Quality and Performance Overview; Quality and Performance Factors; Troubleshooting; and Improving Ad Performance.

"The guidelines…aren't hard-and-fast rules, nor are they exhaustive. However, they do reflect the site quality principles we'll incorporate into factors such as ad approval status and Quality Score. So, following these guidelines, when appropriate, will improve the performance of your AdWords advertising," Google writes

Separately, Google banned AdSense publishers from displaying images near their text ad units - because, it said, consumers were clicking on the ads by mistake, thinking they were associated with the images.

Axandra Search Engine Facts 12.19.06

All you need to know about search engine optimization in 2006 for Google, Yahoo and MSN. Just to give you an idea on how complicated it really is. (Click on the link below) Contact me if you have any questions regarding PinpointPages.com local websites.

http://www.free-seo-news.com/newsletter243.htm#facts

Tuesday, December 19, 2006

Our Vision

Philosophy: Help people connect with community resources via local websites.

Mission: To market Pinpoint Pages® into a household brand.


Sincerely,
Martin Garcia
President
Virtual Ally LLC


© 2006, PinpointPages.com local websites

Thursday, December 14, 2006

Reviews about Pinpoint Pages®

I've added reviews done by local business owners across the US. They include a direct link to their local websites. Please visit our website if you have questions: PinpointPages.com local websites

Tuesday, December 12, 2006

Press Releases

I added some of the press releases that were done to help spread the word for Pinpoint Pages® local websites. The service I used was prweb.com and it worked out really good. Simple to use and very affordable. Check them out if your working on PR marketing.

Sunday, December 10, 2006

Sunday Afternoon

Today, I'm working on learning the layout options for Blogger beta. I apologize in advance for any grammatical errors made in the future. The truth said formal English is not my forte. Thanks for understanding.